The “Development of Marketing Experts” program of feny 2025 successfully completed | Development of the strongest salespeople in practice, unlocking the potential of the team through interaction

In a rapidly changing industry competition, how to quickly form a team of marketers who “understand the product, know how to negotiate and act in practice”? Feny’s “Development of Marketing Experts 2025” program has delivered impressive results! Over the course of 9 days, specialized training for 11 new marketers, based on the closed-loop principle of "learning - practice - application", helped participants quickly master knowledge of the product and system operations, get acquainted with business processes and business models, master the key values of the company and turn from experienced specialists into professionals. with deep industry knowledge.

Brief description of the key points of the project

01. Closed cycle of learning, practice and application - the results of skills are visible

Introduction to knowledge: online courses "Feny Xuetang" + expert lectures in person, strengthening technical and business theories of products; Practical lessons in real conditions: simulation of negotiations on the board, training in production, presentation of marketing plans - the transformation of knowledge into practical skills.

Data verification: three-dimensional assessment on the theoretical exam, practical assessments and participation level - 45% of the listeners achieve an average score!

02 Interdepartmental interaction, close integration of technology and marketing

Technicians participate in training and evaluation of hands-on exercises throughout the process, for example, the engineers of the design institute explain the key technologies, and the filling design expert Jiang Jie conducts practical examples.

Sales and technical support staff jointly analyze proposals, ensuring professionalism: for example, Vice Director of Marketing Center Wang Jiang and Director of EngineeringBin Feng project institute jointly optimize strategies of interaction with customers.

03-point incentive system to arouse enthusiasm for learning

The scores cover various aspects such as courses, interactive classes and homework, resulting in the outstanding Feng Xianghen students and the best Dongfen Yangjia group being selected, which stimulates healthy competition within the team.

Evaluation of training results

The data speak for itself

Significant improvement in practical skills: the level of compliance with the requirements during training on the mannequin was 63.6%, the average score of marketing plans reached 80.83; Deep understanding of technologies: participants in practice, visiting the factory and demonstrating technologies, clearly master the logic of the filling system; Outstanding Representatives: Liu Gojun Group's "Paste Filling System Marketing Program" was recognized as outstanding for professionalism and creativity; Feng Xianghen, who convinced the jury members with his technical explanations, demonstrated personal achievements! The thoughts of the students

"Simulations on the sand line allow us to understand in advance the complex tasks of customers right in the company, which gives us more confidence in real conditions! “The personal consultations of technical experts helped me understand the advantages of the company’s products and become more convincing when communicating with customers! “

Future prospects: continuous improvement, unlimited possibilities

Due to the problems identified during the ongoing training, such as high course density and limited case selection, Feny has already started an optimization plan:

relief of learning stress;

Improving quality in practice: bringing together regional commercial teams to expand the base of industry cases and enrich scenarios in layouts;

Assessment cycle: enhanced tracking of results for 3 months after training to ensure that training effectiveness is turned into real contracts! From the audience to the battlefield, from theory to practice, Feny’s “Development of Marketing Experts” program is not just training, but also rethinking and improving team skills. In the future, we will continue to develop a new generation of marketing professionals combining professional knowledge with communication skills, activate the practical experience of experienced professionals, and create an elite team bringing together young and experienced professionals to work together to create value with customers!

TextVol: Se Hao

Editor: Pen Jiahui

ApprovedVol: Se Xiang